Here is another reason why content is king. This article provides some great insight on where content marketing is going, and is something to consider in your job search and overall career plan for 2014. If you’re interested in talking more about pursuing a career in these industries, contact me at firstname.lastname@example.org. Look forward to hearing from you.
Original Post by: Verónica Maria Jarski, Marketingproofs.com
Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM:
—Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014.
—78% of CMOs think custom content is the future of marketing, and so “marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,” according to WebDAM.
—Internet advertising will make up nearly 25% of the entire ad market by 2015.
To find out more about what to expect in 2014, check out the following infographic: