Title: 2nd Annual Kicks for Count Day, http://unykue.com/KicksForCountDay/, by Jaren Brooks, MA in Public Relations
Description: Public schools throughout the State of Michigan must participate in Count Day every year. Count Day is when all public schools tally the number of students attending their schools. The count information is critical to districts because each student translates into state funding. This project explains how Count Day affects parents and children throughout the State of Michigan and why they should join the movement with Bob’s Classic Kicks to donate for this cause. Bob’s Classic Kicks is a local sneaker boutique in Detroit.
Tools Used: WordPress, Microsoft Office Suite, Sony HD Camcorder, HootSuite, Asana, Keynote, Avid ProTools, Facebook, Twitter, and of course reputable PR strategies and tactics including, but not limited to, publicity, brand management, reputation management, and event management.