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40+ Keywords NEEDED for your Job Search and Resume


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Resume Guide

Resume Art

Your resume is a marketing tool and while it can help you get hired, the ultimate goal is to get the employer to pick up the phone and call you for an interview.

BRAND YOURSELF:  Add a little color, your personal brand or logo, and/or design to make your resume stand out among the hundreds. Make sure your resume, cover letter, and online portfolio/website have similar look and feel.

NO PHOTOS: Do not use a photo of yourself, this is a big NO-NO! An employer needs to judge you based on your skills, experience, and education, NOT the way you look.  If they want to research, they can find you online LinkedIn.

HEADER | MASTHEAD:  Include your name, location, email, phone and link to your portfolio or website…Of Course! Simple as this may seem, you want to do this right.

HeaderName: Make sure your name stands out—use a larger font size or even go bold with a splash of color. Stay away from script or hard to read type (never smaller then 9pts).

Email: Make it easy to read and spell. Don’t use your personal account—create a new one just for employers. Stay away from risky user names like “2hot2handle” or “foxymama“— this gives off a bad impression. Also avoid 1′s and zeros—this can confuse an employer to type in “I” or “O”

 Insert a hyperlink that connects to your online website or portfolio. This should be right at the very top, along with your contact information.

LABEL YOURSELF:  List who you are at the top after your header info.


PROFILE or SUMMARY OF QUALIFICATIONS: Remove the “Objective”, it only talks about what you want and employers know you want to work.  A “Profile” focuses on the skills and accomplishments that you possess in the industry.  Give the employer a reason to read more about you and call you in for an interview.  A “Profile” can feature your skills, accomplishments, career level, or even summarize your years of experience in the industry.


SKILLS or CORE COMPETENCIES: List your technical and professional skills, 2-4 Columns, make it easy to read, not wordy.  Think Keywords you would see in a job description!


INDUSTRY EXPERIENCE:  List the names of the companies and freelance projects you worked for with titles/positions, city and state, and employment dates. highlight the duties you performed that are most related to new media journalism—be accurate and concise but also choose those duties that are most relevant to the position you are seeking.  What skills did you use in the position and how did you execute these skills?

  • It is acceptable to write full sentences in paragraph form for each position you held
  • It is more common to create a bulleted list of the duties you performed
  • Take some time to really think over what you actually accomplished for the job
  • List the specific activities and duties that you were responsible for
  • Now craft exciting and concise bulleted items representing those activities.

Of these previous 2 sections, which is easier to read?

Industry Experience

ACADEMIC PROJECTS:  If you don’t have paid experience working in the industry, list the names of the  academic projects and personal projects you worked on/ or currently working on in the same way you list experience, titles/positions and employment dates. Highlight the duties you performed—be accurate and concise but also choose those duties that are most relevant to the position you are seeking.  What skills did you use in the position and how did you execute these skills?Academic Projects

EDUCATION: Move “Education” to the very bottom of your resume. You are a working professional within your industry and not a student. In addition, do not abbreviate your degree—spell it out:

  • NO “MFA” , instead use “Master of Fine Arts”
  • NO “MS” , instead use “Master of Science
  • NO “MA” , instead use “Master of Arts


RESUME LANGUAGE:  Not sure what you’ve done at your job?  These sites will provide the tasks, knowledge, skills, abilities that you do in specific jobs, which needs to be described in your work and experience.

POWER WORDS: This is a great resource to pull key words to use within your resume.

SAMPLE RESUMES: Here are just a resources samples to review for format and style.