Sample Work – Michelle Turner


Pistol Holler

Title: Pistol Holler Plays for a Sold Out Crowd at Toby Keith’s in Cincinnati, by Michelle Turner, MA in New Media Journalism

Description: Pistol Holler is a hot, new country music band that is gaining notoriety by playing notable country music establishments such as Toby Keith’s I Love this Bar and Grill in front of sold out crowds, while also growing their original music discography with singles like “My Hometown.”

Tools Used: WordPress, YouTube embedding, Sound Cloud uploading and embedding, Canon EOS 70D, Microsoft Word, Facebook, Twitter, email, journalistic interviewing and distribution strategies.


Sample Work- Brandon Buchanon


Brandon Buchanon, October 2013 Graduate, Demo Reel:  Thank you to Brandon who has put together a great demo reel for his portfolio.  His strengths focus on cinematography, photography, editing, content and direction with his story telling.

Want your demo reel displayed?  Email me at

Your State Press Associations


Here is a list of state press associations for more resources on what’s happening in the industry, updates in your state, and more job resources.

State press associations

Journalism organizations with print job listings


See more Job Resources at the American Society of News Editors

Professional Email Etiquette


Have you ever received an email that is written in a non-professional tone?  To be honest, it’s hard to take that email serious if it isn’t written with professional etiquette.  Here is what employers say about writing professional etiquette emails.

1. No professional email address, no job for you. 

  • Lilragamuffin@ and workhardforthe$@ just doesn’t work.  Literally, they probably aren’t working if they’re using that email address.
  • Brand your email address after your name or your website.
  • What does your email say about you?

2. Make sure your name populates when sending an email from your phone. 

Gmail Email

Did Gmail really email today?

3. No signature or no name.  Employers response….DELETE.  

  • Employers need to know:  Your Name, Title, Contact Info                  
  • Don’t forget to add a signature to your response email settings too.
No Signature

“Thank you for your email.  Who are you again?”

4. Do not write in all CAPITALS.  If you yell at someone, you can expect someone to yell back at you.


Why are you yelling at me? Photo Credit:

5. Do not write an email in a casual, text message or tweet tone.

  • Write in complete sentences and correct grammar.
  • No text acronyms or slang i.e. LOL, goin’, Hey, etc.
  • A simple “Yes” response tells employers that you haven’t taken the time to write a professional and articulate email.
Casual Email

This email is equivalent to showing up to a cocktail party in a bathing suit.

6. Respond to all questions and subjects in the email

  • This is a true sign of your ability to pay attention to details.  If you write it on your resume, make sure its true.

And The Winner is….


The two most common scenarios I hear from graduates:

1.) “I don’t have the experience or writing portfolio to get the job”

2.) “I want to get paid for their writing”

Rock and a Hard Place

Photo from Ron Leishman at

Rock, hard place… there you are.  What can you do fill that gap?  Not only do you need to to write, and develop content, but you also need goals and aspirations.  Did you know you can get paid for your writing through contests and awards?  All the while, you will be building your portfolio.

Here is a list of contests that you will definitely want to look into:

Writer Mag Contests

Society of Professional Journalism

International Photography Awards

Global Editors Network – Data Journalism Awards

Video Contest News

How to use LinkedIn U


Are you using LinkedIn for your job search? Here is how you can use LinkedIn U effectively to help you find a job in your industry.

5 reasons

5 reasons recruiters don’t click through your LinkedIn profile.

Read more:

About CDD


• Provide one-on-one employment assistance to both students and graduates.
• Advise students/graduates on interview techniques.
• Critique students/graduates resumes and portfolios.
• Advise students/graduates on job seeking skills and industry trends.
• Provide students/graduates career information, job leads and resources.
• Assist students/graduates in identifying areas requiring further training.
• Establish relationships with businesses and organizations within the industry.

Career Development Department

• Career Development Portal
• Career Development Fact Card

• MC Connect
• CareerSync


victoria photoVictoria Mattera, MA | Full Sail University
Media Design,
New Media Journalism, & Public RelationsCareer Development
3300 University Blvd., Winter Park, FL  32792
T: 800.757.5105  |  E: